Strategic strengthening for international growth and brand development
Tilburg, March 28, 2026 – Artin Athletics announces that Tijn Mutsaers and Toine van de Ven have joined as shareholders. Their arrival marks the next step in the further professionalization and international growth of the performance footwear brand.
Strengthening in commerce and operations
Tijn Mutsaers brings broad commercial experience and will support and advise Artin Athletics in marketing, brand strategy, and sustainable growth. With his expertise, he contributes to further sharpening the brand positioning and building a strong, future-proof brand.
Toine van de Ven will advise and support purchasing and product development based on his experience in production and international supply chains. Additionally, his influential network is an important added value for Artin Athletics. Combined with his knowledge of the Chinese market, he helps optimize production processes and strengthen international operations.
From niche product to complete brand
Artin Athletics was founded by Jeroen van Gils and Joris van Gerven, both with a background in (orthopedic) shoes. The brand started with one shoe, specifically developed for strength training, and is evolving from that foundation into a fully-fledged performance footwear brand.
The ambition is clear: to offer a range that supports every athlete in their progress. From strength training to other training forms, Artin wants to be the foundation beneath that advancement.
“With Tijn and Toine, we are not only bringing in experience but also the right people to shape our next phase,” said the founders. “Together we continue building a brand that stands for quality, functionality, and progress.”
Foundation for progress
With the expansion of the shareholder base and the strengthening of the team, Artin Athletics lays a solid foundation for further growth, both in product development and international brand positioning.
